How UNTETHERED Came to Be
From legacy to ritual: why we created a candle that actually delivers.
Fragrance has a way of unlocking something deep in us. A memory. A feeling. A part of ourselves that words can’t quite reach. For us, scent has never just been about products—it’s been a way of life. The seed for UNTETHERED was planted decades ago, long before the first candle was poured. It started with a man walking door to door in South America, carrying nothing but fine perfume and an unshakable belief that scent could change everything.
That man was our founder’s grandfather.
With grit, patience, and an instinct for quality, he built a luxury fragrance distribution business from the ground up. One bottle at a time. Over the years, what began as a small local hustle became one of the most respected distributors in the region, introducing high-end European perfumes to a market that had never experienced anything like them.
Eventually, the business expanded beyond South America, and a global legacy was born. By the time our founder came into the world, fragrance wasn’t just business—it was bloodline. A childhood surrounded by rare scents, elegant boutique launches, and perfumers who spoke the language of the senses shaped more than just taste. It shaped identity.
But as our founder matured, so did his eye for detail—and his frustration with a blind spot in the luxury fragrance world: candles.
Even the most prestigious brands failed to deliver the full experience. Beautiful vessels, designer labels—but poor scent throw, uneven burns, and wax that tunneled down the middle. The fire never matched the fragrance. The ritual never felt complete.
That gap stayed top of mind until one day—over a casual lunch—a conversation changed everything. A close friend shared he’d been thinking of starting a candle brand. So had our founder. That spark of a shared vision quickly grew into something bigger: a mission to create the candle that no one else had gotten quite right.
What followed was not glamorous.
It was two years of formulating, reformulating, testing dozens of wax blends, sourcing clean ingredients, curating complex scent profiles, and vetting artisan producers who could deliver consistent, high-end craftsmanship. What seemed simple at first turned into an obsession. A pursuit of excellence without shortcuts.
And then, finally—UNTETHERED was born.
What UNTETHERED Stands For
This isn’t just about wax and wicks. We built UNTETHERED for people like us—people who appreciate the finer details, who expect beauty and performance, who treat their home like a sanctuary, not just a space. Each candle is meant to reset a mood, anchor a moment, and draw you back into yourself.
We don’t believe in hollow luxury. We believe in intentional ritual.
Our scents are developed as olfactive stories—layered, evocative, never flat. The vessels are timeless, designed to feel at home in a minimalist loft or a moody library. Each detail reflects our commitment to crafting the best candles that burn clean, and are powerful in presence, yet pure in performance.
The burn is clean, powerful, and precise. We poured intention into wax, let it set in silence—and called it home.
Why We Chose the Name “UNTETHERED”
To be “untethered” is to be free. Free from noise. From clutter. From artificial urgency. In a world that constantly demands your attention, we wanted to create something that gives it back to you.
Lighting a candle should feel like a reset. A quiet rebellion against everything trying to pull you away from the present. A reminder to pause. Reflect. Breathe.
To us, UNTETHERED is more than a brand—it’s a state of mind.
The Community We're Building
We’re not here to sell you a candle. We’re here to build a community of like-minded people who crave stillness, beauty, and depth in a chaotic world.
If you’ve ever lit a candle not just for scent but for space—you’re one of us.
If you’ve ever craved a moment that felt like it belonged entirely to you—you’re one of us.
If you believe fragrance is an art form and ritual is a form of self-respect—you’re home.
Final Thoughts
UNTETHERED is our answer to the question we couldn’t ignore:
Why do so many luxury candles miss the mark?
Now we’ve created something that doesn’t.
Every time you light it, you’re not just setting a mood. You’re coming back to yourself.
For those who seek stillness, beauty, and something deeper—this is UNTETHERED.